BBA – Marketing | Jain University

For any business to make a profit, marketing is the essential channel to reach that end goal. Marketing provides and communicates value to customers, clients, suppliers, and other stakeholders. It is a critical function for the commercial and reputational success of an organization. Any company big or small, product or service-oriented the marketing team plays a vital role.

Marketing is one of the most popular career choices with opportunities that are vast and varied. It is an exciting, challenging, and rewarding discipline set against a dynamic backdrop. BBA with marketing specialization is a highly specialized degree that’s great for anyone who wants to start their career in this fast-paced discipline. The program will cover the core marketing theory that is applicable in a real practical industry business setting. 

The students will learn about marketing tools needed by an organization to compete in a dynamic marketplace like planning, directing, implementing, and monitoring an organization’s marketing efforts transforming them into efficient leaders. 

Elective Highlights

• Focus on a range of marketing and business management theories and practices 
• Learning, about advanced topics like Integrated MarComm, Social Media Marketing, Marketing Analytics, etc.
• Achieve proficiency with a blend of marketing and management courses
• Industry designed curriculum that delivers technical excellence and supplements professional skills
• A host of Skill Enhancement and Ability Enhancement Courses in addition to Core Courses
• Analyze problems and propose actions in real-world situations as part of the Project Work