PG Program

MBA – Digital Marketing | Mizoram University

Approved by

UGC Approved University
UGC
NAAC A Grade University
NAAC
NIRF
AICTE Approved University
AICTE
DEB
Apply for MBA – Digital Marketing | Mizoram University

Overview

India is well poised to grow in the digital marketing space in the next few years. As such the digital marketing industry is expected to be a multi-billion dollar industry by 2025. Given this incredible scope for digital marketing, joining the MBA Digital Marketing program offered by Mizoram University will help you take that important step for you to equip you with the necessary knowledge and exposure required to deal with digital-savvy customers in the 21st century. Our MBA Digital Marketing program will help engage with digital customers effectively through different digital marketing campaigns and optimize your efforts through marketing analytics.


Program Overview:

Our MBA Digital Marketing program will help you take that important step for you to equip you with the necessary knowledge and exposure required to deal with digital-savvy customers in the 21 st century.

  1. Total 20 Subjects
  2. Get an MBA Degree from Mizoram University
  3. Career Counsellor
  4. Dedicated Student Mentor
  5. Job Assistance with Top Firms
  6. Designed for Working Professionals
  7. Get Mizoram University Alumni Status

Programme Objectives:

  1. To empower students to successfully use digital analytics to gain insights into customer decision-making, assess the success of marketing activities, and to strategically act on these analytics to make marketing decisions
  2. To provide students with sufficient depth in both strategic aspects of digital marketing and methods of digital analytics, preparing students to successfully use this knowledge to meet marketing and firm objectives
  3. To integrate professional skills in their learning through hands on experience so as to enhance the scope of employment and entrepreneurship.

Course Duration

2 years

Course eligibility

Any Graduation

First year Fee

24000/-

Eligibility

Any Graduation or equivalent through (10+2+3) from a recognized Board /University

Course Structure

First Semester
Course codeTitle of the Course
MBADM101Business and Professional Skills
MBADM102Business Environment
MBADM103Managerial Economics
MBADM104Digital Marketing and e-CRM
MBADM105Financial and Investment Analysis
Second Semester
Course codeTitle of the Course
MBADM201E- Banking and Financial Services
MBADM202Digital Design and Communications
MBADM203Marketing Information System
MBADM204Digital Business Management
MBADM205Market Research and Analytics
Third Semester
Course codeTitle of the Course
MBADM301Strategic Management
MBADM302Data Analytics
MBADM303Consumer Behavior
MBADM304Web Development and Design Tools
MBADM305Lead Generation and e-Marketing
Fourth Semester
Course codeTitle of the Course
MBADM401Entrepreneurship in Digital Age
MBADM402Business Ethics and Corporate Governance
MBADM403Digital Media Laws and Compliance
MBADM404Project Work
MBADM405Seminar and Viva Voce

Fees Structure

Indian Student

MBA Digital Marketing1st Year Fee ₹2nd Year Fee ₹
Exam Fee2,0002,000
Course Fee22,00022,000
Fee24,00024,000
Total Fee₹ 48,000

International Student

MBA Digital Marketing
1st Year Fee ₹2nd Year Fee ₹1st Year Fee $2nd Year Fee $
SAARC CountriesOther Countries
Exam Fee3,0003,000100100
Course Fee25,00025,000500500
Fee28,00028,000600600
Total Fee₹ 56,000$ 1,200

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