PG Program

MBA – Marketing & Finance | Jain University

Approved by

UGC Approved University
UGC
NAAC A Grade University
NAAC
NIRF
AICTE Approved University
AICTE
DEB
Apply for MBA – Marketing & Finance | Jain University

Overview

Marketing and Finance combination is one of the most sought dual specializations. This is an integral as well as an indispensable part of the industry. Strictly speaking, these two fields can be viewed as completely different, but there’s a lot you can learn from one, and transfer your experience to the other. Marketing can help you get a job, promotion, and qualify for management and executive positions since it emphasizes developing leadership and communication skills. On the other hand, Finance offers excellent earning potential and rewarding career options in a variety of industries. The finance domain has not just witnessed significant growth but has thrived the economic churn, so it’s safe to say that it is a little more secure than other ones. This combination of Marketing and Finance is breaking barriers for those who want to have a blend of desk and field jobs which makes this combination powerful. And together these two will not just enhance the learning but will open the door for various career opportunities especially in the banking and financial services sector. This dual specialization will provide a holistic overview of Marketing and Finance and will be a valuable asset in driving your career.

Elective Highlights

  • Strong foundation in the principles and practices of Marketing and Finance 
  • Thorough understanding of advanced courses like MarComm, FinTech, Finance Analytics, etc.
  • Firm grip over two important business functions to deliver better results
  • Industry aligned curriculum that delivers technical excellence and supplements professional skills
  • Achieve business mastery with a unique blend of Marketing, BFSI, and Management courses
  • Analyze problems and propose actions in real-world situations as part of the Master Thesis

Course Duration

2 years

Course eligibility

10+2+3 year/Equivalent

First year Fee

60,000/-

Eligibility

Pass in an Undergraduate (Bachelor) Programme of a minimum duration of Three (3) years in any stream from a UGC recognized University, with a minimum aggregate of 50 % or an equivalent letter/numerical grade. A relaxation of 5% shall be given to SC/ST candidates.

Candidates who are in the final semester of the Bachelor Programme are also eligible to apply.

Course Structure

First Semester
  • Principles of Economics & Markets
  • Managerial Effectiveness & Ethics
  • Accounting & Finance
  • Organizational Behaviour & Human Resources Management
  • Quantitative Techniques & Analytics
Second Semester
  • Entrepreneurship
  • Marketing Management & Research
  • Investment Analysis and Portfolio Management
  • Banking & Financial Services
  • Sales and Supply Chain Management
Third Semester
  • Business Environment & Strategy
  • Operations Management
  • Integrated Marketing Communications
  • Financial Services Marketing
  • Financial Analytics
  • Open Elective
Fourth Semester
  • B2B Marketing
  • Retail Marketing and Brand Management
  • Fintech: Foundations & Applications
  • Wealth Management & Behavioral Finance
  • Cross-functional Elective
  • Master Thesis / Project

* Course matrix subject to change based on emerging industry trends and academic requirements

Value Added Programs on LinkedIn Learning

  • Learning Excel 2019 by David Rivers
  • Communication Foundations by Tatiana Kolovou and Brenda Bailey-Hughes
  • Leadership: Practical Skills by Chris Croft
  • Marketing Communications by Deirdre Breakenridge
  • Sales: Selling Financial Products and Services by Meridith Powell
  • AI in Fintech Essential Training by Michael McDonald

Fees Structure

Semester-wise Fee PlanYear-wise Fee PlanTotal Course Fee Plan
One-time Registration Fee: Rs.2000/-
Examination Fees (Per Year): Rs. 3000/-
I Sem      Rs.30,000

 

II Sem      Rs.30,000

 

III Sem      Rs.30,000

 

VI Sem      Rs.30,000

I Year      Rs.60,000

 

II Year      Rs.60,000

Total      1,14,000/-

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