MBA – Marketing & HRM | Jain University

Traditionally both Marketing and HR have been looked upon as separate entities with the former focused on external environments and the latter in an internal setting. In today’s digital world, it’s the union of Marketing and HR that is fueling a company’s growth. Both Marketing and HR represent a vital component to businesses everywhere. The common element in the HR and Marketing stream is people. For any industry, the Marketing and HR streams work in sync and share few common objectives that are targeted toward different audiences. Marketing is responsible for the branding of the company, discovering a company’s message, and communicating the same to its consumers. On the other hand, HR is accountable for employment branding; ensuring the organization is perceived properly by internal employees and external candidates. Working in collaboration, HR finds the right people to promote and build the brand, while marketing builds and delivers the brand message. In the end, HR and marketing must work cohesively and use empathy to truly connect with and understand employees. This duo combination is the heart to run any organization and it seems promising for prospective employers and job-seeking graduates. This specialization will help you develop the skills for a variety of Marketing and HR careers.

Elective Highlights

• Strong foundation in the principles and practices of Marketing and HR strategies 
• Firm grip over two important business functions to deliver better results
• Industry aligned curriculum that delivers technical excellence and supplements professional skills
• Achieve business mastery with a unique blend of Marketing, HR, and Management courses
• Analyze problems and propose actions in real-world situations as part of the Master Thesis