MBA – Strategic Marketing (Integrated with CDMP from Digital Marketing Institute, Ireland) | Jain University

The specialization is ideal for students who aspire to have an exciting career in digital marketing and become Certified Digital Marketing professionals (CDMP). CDMP is a “global standard” in digital marketing awarded by the Digital Marketing Institute (DMI). DMI is the leading provider of digital marketing courses, with a proven track record in transforming the skills of digital marketing professionals and helping them build successful careers. The world’s largest and most influential digital brands such as Google, Twitter, Facebook, LinkedIn, Microsoft, IBM, Microsoft, and HP validate the course content of DMI. DMI sets the global standard in digital marketing certification and has certified professionals across 100+ countries to a single digital education standard.

The specialization ensures that professionals and students get equipped with the knowledge and skills needed to create cohesive and effective digital marketing strategies. CDMP certification helps students to stand out from the crowd with their digital marketing capabilities. The course content includes Google Ads, social media marketing, SEO, and much more. If you want to boost your career and stay relevant with the world’s most recognized digital marketing skill sets, then this course is for you.

Elective Highlights

• Opportunity to obtain globally recognized CDMP certification while simultaneously acquiring an MBA degree
• Become a skilled digital marketer, who is capable of building digital marketing strategies from scratch
• Measure, analyze, and optimize digital marketing campaigns successfully, using in-demand digital analytics metrics and best practices
• Helps build a clear vision of actionable strategies while keeping budget, KPIs, and other factors in mind
• Learn digital customer behavior and ways to reach the target audience to enhance engagement by using the digital marketing practices
• Analyze problems and propose their solutions in real-world scenarios as part of the master thesis